Arcade Spring/Summer 2025 – Prebook Info
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Olio Northwest provides sales, service and marketing support for action sport and lifestyle companies seeking representation in the Pacific Northwest (AK, ID, MT, OR, WA). Olio works collaboratively with manufacturers and retailers to create and execute on strategies that build brand awareness and drive sales.
Principal Rep
Portland native. Married to Eva Hume with 2 amazing kids, Ozzy and Cruz. Over 15 years of sales experience in the action sports and fashion industries. He went to school at Vanguard University in Southern California and graduated with a degree in Business Administration in 2005. After a quick stint of working in shops and as a tech rep, he transitioned to working with Olio Northwest in 2006. Jason is the principal rep of Olio Northwest. When he’s not on the road or spending time with family, you can find him snowboarding at Mt Hood or riding his dirt bike in his home town, Hood River, OR.
Founder
Farm raised outside of Vacaville, CA. Post high school NW transplant. Studied business and recreation at COCC and University Of Oregon. Love for people, product and a farm-boy work ethic landed him a Tech Rep position with Black Diamond Marketing in 1993. Years of work experience, relationship building and continued education followed. In 2003, Jak formed Olio Northwest to provide sales, service and marketing support for brands seeking top-notch representation in the PNW. He is married the love of his life (Sara), has two incredible kids and embraces every day he is above ground.
Sales Rep- MT, N. ID, WA
Full time sales guru and part time hair farmer, Kyle hales from Missoula, MT where he studied snowboarding, fly fishing and business marketing at the University of Montana. Now 12 years deep in sales experience gained with companies like Edge of the World, Red Bull, Arbor Snowboards and as of 2014 Olio Northwest. He currently resides in Seattle, WA with his beautiful wife and son.
He is born and raised in Alaska. Married to Jessica Kelly with three girls, Ruca, Pepper and Scarlet. Paul has been in the action sports industry for over 10 years working at a rep and coach. After graduating with a Bachelors of Science from the University of Alaska in 2010, he started his MBA in 2020 with an emphasis in Business Administration. When not touring the state of Alaska, he enjoys wake surfing, snowboarding, mountain biking and hanging with his family.
Joey was born and raised in the Pacific NW. He grew up riding and working for local shops including Cleanline, Evo, and Exit Real World(RIP). He has spent a ton of time in Latin America surfing and even started his own skate camp, Uncle Joey’s. On any given day, you can find him at home in Cannon Beach, OR surfing an empty beach break! Joey came on with Olio in 2022 and works with all of our amazing retailers in Oregon, Southern Idaho, and Alaska
Key Account Specialist
Hailing from Michigan, Stew’s love for the boards started early: skating in the driveway, snowboarding on the golf course, trying to surf the Great Lakes. Post-college, he headed west in search of bigger mountains, waves, and skateparks. After a brief stint in Tahoe, Stew and his wife Nora landed in the PNW where they now live in Port Angeles, WA. With more than a decade of experience in the action sports industry, he is stoked to bring his skills and experience to the Olio Northwest team.
New email went out to subscribers today: Check it out.
New email went out to subscribers today: Check it out.
New email went out to subscribers today: Check it out.